on efficiency in creating and fulfilling demand we create key performance measures in most, if not, all functional areas—those increasing revenues, those lowering costs. Whether analyzing the productivity of a marketing campaign, a sales team, a call center, a website, or the efficiency of managing inventory, shipping out orders, or our attempts to use such tools as Six Sigma, there…

At a recent business retreat I commented that the faster the world changes the faster business assumptions can become obsolete. Just two days later a professional football player caught a game winning touchdown with a few seconds to play – only to have his competitor knock the ball out of his hands just before the referee could signal touchdown. His team lost the…